Ali Crossley

Ali Crossley is the Managing Director, Distribution of Legal & General’s newly formed Retail division. Retail covers  protection, retirement income, savings, lending and advice, fintech and mortgage businesses under one umbrella. It has over 5.5 million UK life insurance policyholders, over 1.8 million people in group protection schemes and almost 1.3 million US term-life insurance policyholders.

Ali is responsible for leading the integration of all our distribution activity, which includes intermediary, banks, affinity and our aggregator channels. She also oversees Legal & General’s surveying business LGSS, and our mortgage-related businesses Mortgage Club and Smartr365. Before joining Legal & General in 2019, Ali was the Managing Director of BGL’s affinity business, Junction. She was promoted from Customer Director after leading the acquisition of Sun Life and Virgin Money. She was also responsible for BGL’s 3000-strong customer services team and introduced a number of digital innovations, including webchat, a self-service centre and robotic technology. 

Her other financial service roles include Chief Operating Officer at Saga Financial Services and Marketing Director and Director, Retirement Income at Prudential plc. She’s also a non-executive director of Age UK Enterprises.

Ali lives in Rutland and has two children. Outside of work, she’s a keen runner, cook and gardener, and travels to Italy as much as possible